Businesses can make an average of $2 in revenue for every $1 they spent on Google Ads. Even after learning about the money they could make, many companies are still wary of using pay-per-click (PPC) advertising.
PPC advertising allows you to display digital ads in front of prospective customers. If you’re unfamiliar with the platform, however, you could end up wasting valuable funds. By relying on PPC management and an experienced PPC company, you can boost your ROI instead of ruining it.
How does PPC management benefit your ROI? Wonder what quick changes can you make to start seeing improvements?
Keep reading to learn more!
The 5 Benefits of PPC Management
Unsure about hiring someone for PPC campaign management? Here are a few reasons hiring a PPC expert can benefit your business and improve your ROI. Once you start experiencing these benefits for yourself, you’ll see what all the hype is about!
1. Quick Results
Over 50% of website visits start from a search engine like Google. When people use Google, they’re usually looking for answers, products, or a solution to their problems.
People use search engines every day. Each time someone searches for your product or service, you have a chance to advertise using PPC. Since search engines aren’t likely to go anywhere, your PPC ads are bound to generate results.
Not only that, but PPC can help generate immediate leads.
With a print magazine ad, you’ll have to wait for the issue to publish. Then, you’ll have to hope your ads appeal to the right consumer. With PPC advertising management, however, you don’t have to wait.
Instead, you can create and publish ads today. The ability to quickly post ads will help you generate quick results.
With that in mind, PPC is a great way to advertise temporary sales and new products to boost immediate business!
2. Precise Targeting
You never know who will see your billboards, flyers, or print ads. With PPC advertising management, however, you have more control.
One of the top benefits of PPC management is your ability to target your ideal customer. The better you know your customers, the more likely you’ll appeal to their needs. That way, you can display your ads in front of the people most likely to make a purchase.
Focusing your ads on your ideal customer will help you save wasted ad spend, improving your ROI.
With PPC advertising, you can target customers based on their:
- Location
- Gender
- Household income
- Age
- Marital status
- Shopping habits
- Interests
You can even display ads based on the type of webpages your customers visit.
Using precise advertising will help you narrow your pool of potential customers. Then, you can craft compelling ads and landing pages that reflect that customer’s concerns. By using precise targeting, you can take a more personalized approach to your marketing!
3. Go Local or Global
About 45% of small businesses are already using PPC campaign management. If you’re not, you’re falling behind the curve. Your ability to attract local customers could suffer as a result.
PPC management allows you to attract local and global customers. You can decide who you want to reach and which ads you want them to see. A PPC management company can even craft a strategy designed to boost your brand reach.
Using PPC advertising strategies like geo-targeting, you can appeal to locals in your area. Then, you can improve brand awareness and traffic into your store. As you use PPC advertising, you’re attracting more customers and improving your ROI.
4. Accomplish Your Goals
What are your marketing goals for the year? Maybe you want to boost sales for a specific product or want to attract more site traffic. Either way, PPC advertising management can help.
PPC allows you to create campaigns with specific goals in mind. For example, you can:
- Increase site traffic
- Encourage conversions
- Boost calls to your business
- Improve brand awareness
PPC management will help you design your campaigns with these goals in mind. That way, you can save money, increase your ROI, and put your budget toward the pursuits that matter most.
5. Financial Flexibility
You wouldn’t want to put your entire advertising budget into a single campaign for the year. By using PPC advertising, you can split your budget into different areas.
If one pursuit works better than another, you have the ability to make immediate changes. As a result, you’re not wasting money on the strategies that are failing.
By using PPC, you have the flexibility to improve your campaigns as needed to generate results.
5 Quick Tips for Improvement
Now that you know how PPC advertising can boost your ROI, here are a few improvements you can make to your campaigns.
1. Go Mobile
More consumers are making purchases straight from their phones. PPC ads are a great way to appeal to those mobile users.
In order to maximize mobile conversions, make sure your site is mobile-optimized. Otherwise, visitors will have a difficult time using your site on their smaller screens.
You can also use call-only PPC campaigns to appeal to mobile customers, too.
2. Appeal to Voice Search
Consumers are using voice assistants like Siri and Google to find the answers they need.
You can alter your search keywords and queries to appeal to these searches. You can also use PPC in combination with your search engine optimization (SEO) strategy to appear as a voice search result. That way, you’re maximizing all opportunities to reach customers!
3. Keep Track of Negatives
Sometimes, a search query is similar to a keyword you’re targeting, but off the mark. If you let your ads appear for these searches, you’re wasting money.
Keeping track of search queries and creating a list of negative keywords will help you avoid wasted spend and improve your ROI.
4. Utilize Videos
Video ads are becoming more popular this year. Try using video ads to attract the consumer’s eyes. Make sure these ads are relevant and high-quality.
Then, you can attract more traffic to your site, boost sales, and improve your ROI.
5. Start Remarketing
Remarketing gives you a second chance to appeal to website visitors. It’s also a great strategy for improving your ROI. Instead of losing sales, you have another opportunity to encourage people to buy your product!
Step Up Sales: 5 Ways PPC Management Benefits Your ROI
Ready to step up sales and improve your ROI? With PPC management, you can appeal to online shoppers and boost your business! A PPC management company can help you improve your ads, generate more leads, and increase sales.
Ready to start advertising? Contact us today to discuss your campaigns!